In order to be street legal the entire combo - reflector and bulb - has to be tested and certified to put the light where it's supposed to go. That's why all HID conversions and projector conversions are illegal even if by some miracle they wind up actually conforming to regulations (that are in place to make sure the other motorists don't get their retinas fried which is also what makes brights-on-at-all-times illegal.) And rarely, I believe, do such conversions conform to the regulations.
LED reflector inserts to replace the entire reflector does, since that unit is tested and certified to work right.
In a reflector where you change the bulb, where the light goes down the road is very sensitive to the position and composition of the light source. The light comes from the bulb and bounces off the reflector in a specific pattern to put the light in the right place in front of the bike. If the size, shape or position of the light source changes in the slightest, light will bounce way wrong and not where it's supposed to go, including into the eyes of the other motorists more often than not.