Any of the BMW "laydown" motors, the 1200, 1300, or the 1600 are fantastic motors that make gobs of horsepower. The 1600 adds a ton of torque to the mix, hence the K1600 is now king of the hill in the Sport Touring competitions. The styling kinda looks like the F6B, which is interesting as that bike is not selling well, though I know a lot of Valkyrie riders (old type like mine was) who have gone F6B and love it. I was considering one, then decided I wanted the Rocket.
Dunno... BMW doesn't have a cruiser per se so maybe this thing will attract BMW guys to own a second steed, or guys that want the cruiser but have the coin for high-end euro stuff...
Anyway, It's cool... I'd ride it even if it were pink... what the hell, probably goes like a race car... though I'm sure it is beyond my pay-grade.