Take a good look at the advertisement. No middle aged or better folks to be seen. Young slick looking characters only. Forget the fact that the fifty and over crowd has the money to spend. Image over substance, starting to sound like the other motorcycle company out there. At 58 and looking for a second bike the Rocket X advertisement got my blood going. Now if it was advertized with a bunch of little butts in tight jeans I may not have been so impressed. Wake up TRIUMPH. I fit in with the majority of members on this site. A little over fifty with a good income and a little bit of knowledge of motorcycles. Most of us that ride a Rocket have owned other bikes in the past so we pretty much know what to look for when purchasing a new bike. Would a updated Rocket sell? YOU BET IT WOULD.