I usually clean and spin the buttons/ bobbins every winter or two. My riding is probably less than 6,000 mi. a year.For the lateral movement of the friction portion of the rotor across the buttons, there should be a few mm of play. There should be zero movement on the carrier portion, the middle part that's bolted to the wheel.
Typically the problem on free floating rotors is they get tight and stop moving at the button area, this usually leads to a pulsing at the lever/pedal, similar to a warped rotor.