I agree - he seemed to be unable to do a relatively easy maneuver to just get around it, rather than just braking (with only a slight change in line) and inevitably hitting it.
He has a full 3 seconds between the thing hitting the road and him connecting with it (4 if you count when you can first see it coming adrift)
That is a really long time to be honest to execute avoidance vs panic brake and 'hope' you stop in time. Braking was clearly his only though process.
If you choose a direction and the thing bounces un-naturally into your corrected path, you may not be able to do much about it.
The safest recourse (and one reason I always prefer to ride in the outside lane) would have been to get into the left shoulder where you can be reasonably confident nothing is coming up behind you into that space, vs to the right where there MIGHT be.
OK - the cause is not his fault - but many motorcycle accidents are not CAUSED by the rider - and that is where learning & practicing skills comes into self-preservation.