I was very surprised to see the usually conservative Triumph has come out with some pretty substantial race components for the 675, including cams, valve springs and ECU for purchase through dealers. I think that is a pretty good sign, since that is something usually only the big four jap manufacturers do for sport bikes. Maybe Triumph will eventually sponsor a race team? Will that make them a bonafide motorcycle manufacturer in the eyes of others?
http://www.triumph.co.uk/uk/135_7116.aspx