We are all being watched. Where my wife buys groceries they have a rewards card. It gives you a discount but it allows them to know what you buy. At the pharmacy there is a perks card, same thing applies. At the gas station my wife uses the grocery reward card to get a discount on gas, so they know how much gas you buy and when. Now Lowes and Home Depot offer a card that is suppose to be helpful because it keeps track of what you buy and when you buy. The utility company keeps track of how much power you purchase. Some utility companies are talking about installing meters that are networked. This will eliminate the need for meter readers but will allow them to start Trending the data. How much power you use and when versus the time of day. Imagine being in court and they want to prove you were home at a certain time and they say look at this chart see this power spike here this is when your a/c kicked on but look here this spike here correlates with the power rating of your big screen TV. TVs are smart now. Netflix is great but what we watch through them is recorded. Cell phones are not secure. When my friend bought his new home and had his power turned on he was barraged with telemarketers and salesman. Some even came knocking. Face book is starting to be used now by employers as research for their employees. The point is our lives are more transparent then most realize. The reason behind it all is money. This information could be used by the government, as well. I could go on and on but i might start sounding paranoid.