I just got my 2016 as a brand-new leftover. $11,500 US. Had to go 2 states over to get it but well worth it considering '18s are stickered @ $16,500 by me.
It looks to me like Triumph is trying to go for a younger, hipper more upscale demographic. Watch a Bobber ad if you can stomach it. A full zoot 1200 Tiger is in the mid-$20,000 range! H-D is dying off because their customer base is getting older and I think that Triumph is (rightly) worried that the same thing will happen to them. It's kinda tough to get younger people excited with retro styling lol. At least Triumph has some sport bike models to fall back on unlike H-D.
When I had my chance with a Triumph Rep a few years ago I told him we wanted 4 versions of the new bike. I said a Standard, a light touring, a full blown cross continent tourer like the GW with a factory matching trailer available and then an ultimate hooligan bike with over 200 HP.
May be Triumph will give us multiple versions of it as time goes on like they have done with the new Bonneville line.