scot in exile
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Brilliant idea or clutching at straws???????????
euters) - Harley-Davidson Inc moved into kids electric bikes on Tuesday with the purchase of California-based StaCyc Inc, tapping a new business outside its declining core market in classic motorcycles.
StaCyc's 'EDRIVE' bikes, which retail at around $650, are aimed at toddlers and kids, encouraging them to have fun outdoors as they learn to balance while getting a hang of biking.
The lightweight bikes have an aluminum frame and boast of three power modes and a 45 to 60 minutes charge time. A single charge delivers a cycle time between 30 and 60 minutes.
"The StaCyc electric two-wheelers will provide an entry point for the youngest riders," Harley said in a statement.
Harley's sales have declined in the United States as its core baby boomer audience ages and millennials are slow to purchases its motorcycles that can cost upwards of $28,000.
In January, the company said it expects to ship up to 222,000 motorcycles globally in 2019, the lowest number since 2010.
The company last year unveiled a plan to introduce cheaper, nimbler bikes to woo young riders, and plans to launch its first electric motorcycle without the traditional clutch and gear-shift controls by fall this year.
Harley aims to deliver "a full range of electric products for a vast audience," Senior Vice President of marketing and brand Heather Malenshek said.
The company did not disclose the price at which it bought StaCyc.
euters) - Harley-Davidson Inc moved into kids electric bikes on Tuesday with the purchase of California-based StaCyc Inc, tapping a new business outside its declining core market in classic motorcycles.
StaCyc's 'EDRIVE' bikes, which retail at around $650, are aimed at toddlers and kids, encouraging them to have fun outdoors as they learn to balance while getting a hang of biking.
The lightweight bikes have an aluminum frame and boast of three power modes and a 45 to 60 minutes charge time. A single charge delivers a cycle time between 30 and 60 minutes.
"The StaCyc electric two-wheelers will provide an entry point for the youngest riders," Harley said in a statement.
Harley's sales have declined in the United States as its core baby boomer audience ages and millennials are slow to purchases its motorcycles that can cost upwards of $28,000.
In January, the company said it expects to ship up to 222,000 motorcycles globally in 2019, the lowest number since 2010.
The company last year unveiled a plan to introduce cheaper, nimbler bikes to woo young riders, and plans to launch its first electric motorcycle without the traditional clutch and gear-shift controls by fall this year.
Harley aims to deliver "a full range of electric products for a vast audience," Senior Vice President of marketing and brand Heather Malenshek said.
The company did not disclose the price at which it bought StaCyc.