If it is $13,800 out the door, then it is a very good price. I think list is $15,400 plus a couple of hundred for shipping, another couple of hundred for dealer prep would easily put you at $16,000. Since it is a current year model, don't expect drastic cuts in price (until end of year). I assume the luggage rack is a result of the Triumph cash incentive. If you can get him down a little more, go for it, but $13,800 is definitely a fair price for a new Rocket.