Why does the front tyre appear to be running the wrong way?
We call this Inverted Front Grooves. We have done a great deal of testing and research on tread patterns and found the front tyre is better run in the opposite direction to the rear. The front tyre has to deal with braking forces and the rear wheel with drive forces, which are basically opposite forces. This may make the front appear to be running the wrong way round but in wet tests, we have found that the footprint is not long enough for water to channel very far through the grooves, it just needs to be expelled sideways quickly. By running the tyre as we do, we significantly reduce irregular tread wear. This means that even when the tyre is half worn, it is still putting down the correct amount of rubber on the road. Tyres run the other way round suffer from stepped and irregular wear which reduces their footprint and effectiveness in the wet quite dramatically.
If you check out any of the latest sports radial tyres from any of the other main tyre manufacturers, you will see they are all starting to do the same.
See IFG, (Inverted front grooves) section
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