They had one and choose to advertise it by doing burn outs, record setting burn outs and the target demographic wanted a nice cruiser/touring bike. They were a nice cruiser/touring bike, best v-twin on the market that needed to find it's own identity and not take on Harley head to head. Remember project 156? that became the Octane, total disappointment. Maybe they learned a lesson by totally f'ing up the best V-Twin ever in production.