Those are the Triumph Factory Custom (TFC) versions. The Thruxton jumps from $13,000 (base) and $15,400 (R) to $21,500 (TFC), so I can only imagine what the jump will be for the new "ultra rare, ultra premium" Rocket. The TFC run is limited to 750 units worldwide.
Triumph's TFC Rocket website: For the Ride
It looks good and will most assuredly outperform it classmates... but considering the up price on the Thruxton, you can bet this is a $25k+ ride... It's nice, but I would still buy the X Diavel S for that money