Harleys are their own type of machine. Look at how much you get for the price. You get some really nice chrome, you get a better then average paint job, and you get some nice accessories like stereos, wind screen, cruise control and other type of comforts that dont always matter to someone if they aren't performance orientated. It's a relatively smooth riding machine with decent brakes and features, but being an air cooled motor you wont get it up into the higher RPMS with much power. I've never really understood why someone would spend so much on a bike that has no power, but its also a class or status symbol as well. Think about harley davidsons future. 5, 10 and 20 years from now who will they appeal to?
I've rented a number of Harleys during my trips to the US touring with the wife and while I did enjoy the cruise control and stereo, I found them to be severely underpowered, very common on the road and over all shaky feeling at low speed... I personally would never invest in one, but I can understand why they appeal to others.