I'll give my same rant here that I did on that other forum.
"The success of the new generation Tigers and modern classics have given Triumph a serious case of short sightedness IMO. It is their belief that the current customers that are riding the current adventure and retro fad are going to be their long term customers.
So many adventure and retro bikes are being sold today simply because it's fashionable. Adventure bikes are the SUV of the motorcycle world. They are being ridden on adventures just like expensive SUVs go off road. In other words the majority of them are ridden purely on pavement. But it looks cool driving to work in the city on an adventure bike with 3 empty panniers, dressed like the rider is ready for an Alaskan trip. A Thruxton or Bonneville really looks good while wearing anything plaid and sporting a beard from the civil war and a haircut just like my grandfather's.
What type of bike is next for these riders if they stick with motorcycling? They'll be in their forties. They'll want the types of bikes that Triumph is now discontinuing. Which is also the kind of bike that riders that are that age now are looking for.
Triumph are placing all bets that the new generation 40 and millennials are their future. They currently have no desire to market to the cruiser and sport touring customer. It doesn't fit the current demographic.
Then again, what the hell do I know?"
"The success of the new generation Tigers and modern classics have given Triumph a serious case of short sightedness IMO. It is their belief that the current customers that are riding the current adventure and retro fad are going to be their long term customers.
So many adventure and retro bikes are being sold today simply because it's fashionable. Adventure bikes are the SUV of the motorcycle world. They are being ridden on adventures just like expensive SUVs go off road. In other words the majority of them are ridden purely on pavement. But it looks cool driving to work in the city on an adventure bike with 3 empty panniers, dressed like the rider is ready for an Alaskan trip. A Thruxton or Bonneville really looks good while wearing anything plaid and sporting a beard from the civil war and a haircut just like my grandfather's.
What type of bike is next for these riders if they stick with motorcycling? They'll be in their forties. They'll want the types of bikes that Triumph is now discontinuing. Which is also the kind of bike that riders that are that age now are looking for.
Triumph are placing all bets that the new generation 40 and millennials are their future. They currently have no desire to market to the cruiser and sport touring customer. It doesn't fit the current demographic.
Then again, what the hell do I know?"
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