Sorry.
San Diego is too far, but my dealer near here has changed this beast twice with no visible damage.
I can't say about how it's off or what the inside of the rim.
The wheel doesn't have a dip in the center of the rim for the bead to fall into and then let the bead get off the rim. With the flat rim inside it's really hard to get under the bead.
A good tire shop should be able to do it.
Even if you use a die cutter, you should be able to get it off without damaging the visible outer sides of the rim.