It surprises me that the motorcycle manufacturers do not see the value of a "halo" bike, like the Corvette for Chevrolet, the Viper for Dodge, the Shelby Cobra for Ford, etc. The Rocket could be that bike for Triumph if it were marketed properly. They were going to go for a world speed record at the Bonneville Salt Flats, but couldn't because they were too rough due to lack of rain.