Thr Rune is a great bike. Excellent fit and finish, comfortable, great handling and power, super smooth engine.
Is it worth the price? It was hand built in limited numbers (estimates are a total of 1250 - 2500 total bikes built). It still draws a crowd almost anywhere it's parked. A bike is only worth the price if you really want it.
As far as discounts from dealers, I deal with a local Triumph / Honda dealer who's gotten a bit of business from me over the years. They've always taken care of me without any negotiations.