I'm one of those non-Harley HD guys. Bought a Vrod last spring and absolutely love it, although I got it despite it being a Harley rather than because of the make. I've received 3 t-shirts from HD through the process and I've even worn one of them.
I will say HD makes it much easier to buy a bike than Triumph. It came down to the T-Bird Storm, R3 Roadster, and the Vrod. The vrod I could actually test drive, while the Triumph dealers weren't so accommodating..... around here, each dealer gets one "demo" bike per year, the model varying from year-to-year. I could have ridden a non-demo bike with a deposit and credit check. Well, screw you then.
I must say, one hears about the lack of power on the non-Vrod HD bikes. Coming from the Vrod and some jap bikes, I was actually shocked by how slow they actually are. I had my bike into an HD dealer getting dynoed after exhaust/intake changes. The dealer encouraged me to ride two some bikes while I waited ("tear around a while... just be back in a few hours." Nice touch, that.). I rode a Road King and a Fat boy. One needs a long-ass stretch of road to get from 70 to 100+ mph on those bikes.
Of course, the allure of the R3 was too much and I bought one without a test ride, now counting days until arrival. We'll see if the HD can survive sharing garage space with the R3...