My opinion
Shawn:
Some very interesting observations. We have the same (basically) show in our area at the Rock Financial Center, just west of Detroit. Triumph has never made a factory appearance there though the local dealers do have the Marque in attendance. I, for one, have trouble comprehending why Triumph chooses not to exploit venues such as motorcycle shows to promote their marque in this country while in Europe, Triumph is almost always in attendance. Is it a budgetary constraint or just an upper management decision? Whatever it is, I feel it's a poor decision. That amount of exposure that is garnered at a shows such as these is really a bargain in the long view, a view that Triumph seems to have very little interest in.