In today's Wall Street Journal:
SNIP
Three used Harleys are sold in the U.S. for every new one.
A decade ago, it was the other way around.
New motorcycle sales in the U.S. are down by half from a 2006 peak, while used sales are up 13%.
Milwaukee-based Harley in 2018 is heading for its fourth straight year of declining sales, as the company's core older customers scale back purchases while younger riders fail to pick up the slack.
Harley wants to reverse its sales slump by drawing new riders with 16 middleweight bikes it plans to roll out by 2022. Among them will be the company's first electric model, which expected to make its debut next year.