BMW stops selling all its motorcycles in US except for electric motorcycles

Decisions like this are usually strategic, that there is a potential impact that is greater than not selling units. I don’t know what it is, but that is what is in my mind. An alternative thought is that there is a potential opportunity greater than selling existing units.

Just my thoughts
That is not going to help sell the BMW CE 04 that no one wants. In fact, I was looking at a new BMW but will not consider one now. This is a poor business decision on BMW.

You guys do understand that this is a temporary problem, not a business decision, right?
Yes, some issue with emissions. Like a recall, but before they go out the door they have to fix something