Yep, heat and LOTS of it. It takes a good bit of heat and load to leave knurling on the tire like that from the drum on an EC997.
Watch the tire temps and pressures, your tuner should be using an IR thermometer on the bike regularly, have him check the tires as well... if he is not already doing it. Big torque does things that a lot of guys are not used to seeing, and can screw with rpm and load ratios a bit.
What coolant mix are you running? In the summer, I tend to use 25% EG coolant to 75% distilled water and a touch of Water Wetter or 3-4 drops of Soft Soap as a surfactant (breaks down the coolant surface tension and cools more predictably). It also tend to make tuning a bit easier, and still protects against electrolysis and cold temps down to about 15-20˚ F.