I've seen this before and many of you probably have as well. It's only 30 seconds long and portrays its message to "Look Twice for Motorcycles" very effectively indeed.
After you've seen it, please link it to your Facebook pages, so that all of your friends will see it as well - then ask them to link it in turn.
After what we've seen here in the last few days - we've GOT to do a better job getting the word out. And I know that alcohol was involved in Roger's crash - but that doesn't dilute the very important message carried here.