The Triumph USA marketing, advertising and promotional strategies, or more accurately, the evident lack thereof, have baffled me almost entirely since I bought my R3 nearly 4 years ago and they continue to underwhelm me to this day. Their dealership and parts network here is, to say the least, quite thin, to the extent that one can say pretty accurately that it lacks robustness or reliability.
It appears that we might add product development to that already questionable mix if the article above bears itself out. Understanding that growing their market share is virtually all-important, one still has to wonder why they would join the clones in such a transparent contemplated manner, rather than to further continue to develop the line on the back of a wonderfully distinct brand replete with excellent, substantially unique and eminently more refinable lineup of quality motorcycles?