Jamie
Living Legend
Harley will pay $108 mio. for MV (an unlisted company), which faces $ 69 mio. worth of past dues to banks and suppliers (as I ventured to anounce in an earlier post)
HD CEO Jim Ziemer says: "Our main objective, with this acquisition, is to increase our presence and to reinforce our position of leadership in Europe (...)"
I am not getting it.
Firstly, I don't know how Mr Ziemer would define "a position of leadership". Secondly, MV is a "boutique" player on the European super/hyper sport scene with, basically, ONE maxed-out engine and superb but largely outsourced componentry at high € Prices, with a marginal market share. Thirdly, I just can't fathom why Harley or even Buell customers should be expected to adopt the MV Agusta brand name. Fourthly, I suspect some MV devotees will resent the HD takeover
Jamie
HD CEO Jim Ziemer says: "Our main objective, with this acquisition, is to increase our presence and to reinforce our position of leadership in Europe (...)"
I am not getting it.
Firstly, I don't know how Mr Ziemer would define "a position of leadership". Secondly, MV is a "boutique" player on the European super/hyper sport scene with, basically, ONE maxed-out engine and superb but largely outsourced componentry at high € Prices, with a marginal market share. Thirdly, I just can't fathom why Harley or even Buell customers should be expected to adopt the MV Agusta brand name. Fourthly, I suspect some MV devotees will resent the HD takeover
Jamie
Last edited: